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W7Oaks,
Inc. designs and builds websites that truly reflect
the character, competence, and reputation of the business
management behind it. But for information to be useful, it
must be kept up to date.
Today's
business enterprise seldom stands still. The reality of
change, realignment, and corporate focus must be reflected
in the website's content - at all times. When a widely reported
change fails to be incorporated into the website's content,
that corporate owner loses prestige and credibility.
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Some
content simply degrades over time: new products, models,
specifications, services... the entire spectrum of value
offered for value received. If it is not updated on the
website, potential sales vanish, expected repeat sales never
materialize, and the visitor leaves for a better site.
A
vigorous, prosperous, ground-breaking business cannot
afford to let old data languish on its website. A batch of
old news is not only useless, but lethal - to sales, public
image, and growth of market share.
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