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Picture
this: a bookcase full of neatly arranged, fine
leather-bound volumes, sorted in some logical order. This is
information served with respect, for pleasure as well as
instruction. This paradigm should be the guiding light
behind any website design and organization.
The
opposite, unfortunately, often reigns. Imagine the same
books taken completely apart, and the pages thrown into
a barrel. Now, dive in and find some pressing answers in
there.
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Information
must be pertinent, clear, well organized, tightly written, and
timely. If the visitor can find an answer quickly and easily,
repeat visits are likely. Also, a business relationship
could develop and prosper. Would you trust a lawyer who has briefs
and folders strewn all over the floor, on chairs, piled
on a desk, and stuffed in unmarked cardboard boxes?
Say
it once, say it well, and present it attractively. And
don't forget to hire
a good photographer.
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