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Designing
an attractive Web presence takes more than the ability to code good HTML
instructions. The balanced, elegant, tasteful presentation
of information goes beyond the logic of mathematics. It
is, in fact, an art.
But
the best page design, often, is seldom born in a vacuum. Most established companies have created some business
image already, as a result of an advertising effort or even
the use of a company logo on its products.
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The
careful blending of the old with the new can give a website an anchor in the past, as well as project the company's
image into the future. Ultimately, the best Web design gives
the visitor an impression of competence, continuity, harmony,
and value.
Value
is paramount in generating repeat business. When a visitor perceives
that a company has the ability to fulfill its promise of
value against payment received, that website has been
carefully designed.
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